The protagonist of Sailor Moon, Usagi Tsukino, an ordinary, ditzy, 14-year-old girl — or so she thinks — discovers a talking cat named Luna, who reveals Usagi's identity as "Sailor Moon", a special warrior with the destiny of saving the planet Earth, and later the entire galaxy. Usagi must now find the Moon Princess and protect Earth from a series of antagonists, beginning with the Dark Kingdom that had appeared once before, long ago, and destroyed the Kingdom of the Moon.

When the dark nemesis attacked the kingdom, the Queen sent the Moon Princess, her guardians, advisors, and her true love into the future to be reborn. As Usagi and Luna battle evil and search for the Moon Princess, they meet and awaken the other Sailor Senshi, incarnations of the Moon Princess' protectors, and the mysterious Tuxedo Mask.

As the series progresses, Usagi and her friends learn more and more about the enemies they face and the evil force that directs them. The characters' pasts are mysterious and hidden even to them, and much of the early series is devoted to discovering their true identities and pasts. Luna, who teaches and guides the Sailor Senshi, does not know everything about their histories either, and the Senshi eventually learn that Usagi is the real Moon Princess. The Moon Princess' mother had her reborn as a Sailor Senshi to protect her. Gradually Usagi discovers the truth about her own past life, her destined true love, and the possibilities for the future of the Solar System.

The plot spans five major story arcs, each of them represented in both the manga and anime, usually under different names:

1. The Dark Kingdom Arc (Sailor Moon)
2. The Black Moon Arc (Sailor Moon R)
3. The Mugen/Infinity Arc (Sailor Moon S)
4. The Yume/Dream Arc (Sailor Moon SuperS)
5. The Stars Arc (Sailor Stars)

The anime added an additional minor arc at the start of the second series, and spent the first few episodes of Sailor Stars wrapping up the plot from the previous series. Taking place before the manga timeline, its sister series Codename: Sailor V tells the story of Sailor V, Minako Aino and her adventures during the year before Sailor Moon itself starts. Many characters from Codename: Sailor V return in Sailor Moon, including Sailor V herself (under the name "Sailor Venus"). The musicals added several extra storylines, including an extended version of the Stars arc, including revivals of past villains, the revival of the Dark Kingdom, a trip to Kaguya Shima (Kaguya Island), a group of villains from Nibiru and the Dracul Series.

The series features an extensive cast of characters. Initially, the main protagonists are title character Sailor Moon, her love interest Tuxedo Mask, and the Guardian Senshi (Sailors Mercury, Mars, Jupiter, and Venus). They are later joined by Chibiusa, Sailor Moon and Tuxedo Mask's daughter from the future, and the four Outer Senshi (Sailors Uranus, Neptune, Pluto, and Saturn).

Each major arc of the manga and its anime adaptation features a different group of villains: the Dark Kingdom (in the Dark Kingdom arc of the manga and in the first season of the anime), the Black Moon Clan (in the Black Moon arc of the manga and in Sailor Moon R), the Death Busters (in the Mugen/Infinity arc of the manga and in Sailor Moon S), the Dead Moon Circus (in the Yume/Dream arc of the manga and in Sailor Moon SuperS), and Shadow Galactica (in the Stars arc of the manga and in Sailor Moon Sailor Stars). The first few episodes of Sailor Moon R feature a filler arc that introduces the Makaiju, two aliens that arrive to Earth to find life energy to collect for an alien tree, and the first six episodes of Sailor Moon: Sailor Stars reintroduce Queen Nehellenia from the Dead Moon Circus.

Supporting and recurring characters in the series include Luna, Artemis, and Diana (three cats that act as advisers to the Sailor Senshi), the families and friends of the Senshi, the Sailor Starlights and Princess Kakyuu, and the mysterious Chibichibi, among others.

Before the Sailor Moon manga, Takeuchi published Codename: Sailor V, which focused on Sailor Venus. She devised the idea when she wanted to create a cute series about girls in outer space, and her editor asked her to put them in sailor fuku. When Sailor V was proposed for adaptation into an anime, the concept was modified so that Sailor V herself became only one member of a team. The resulting manga series became a fusion of the popular magical girl genre and the Super Sentai Series, of which Takeuchi was a fan. Recurring motifs include astronomy,astrology, Greek myth,Roman myth, geology, Japanese elemental themes, teen fashions, and schoolgirl antics.

Discussions between Takeuchi and her publishers originally envisaged only one story arc, and the storyline developed in meetings a year prior to publications, but having completed it, Takeuchi was asked by her editors to continue. She issued four more story arcs, often published simultaneously with the five corresponding anime series. The anime series would only lag the manga by a month or two. Takeuchi has stated that due to the largely male production staff of the anime, she feels that the anime version has "a slight male perspective".

Takeuchi originally intended to have all the main characters die in the end, but her editor would not let her, stating, "This is a shōjo manga!" When the anime adaptation was created, all of the protagonists were in fact killed off, although they came back to life, and Takeuchi held a bit of a grudge that she had not been allowed to do that in her version.

Manga

Written and illustrated by Naoko Takeuchi, Sailor Moon spans 52 chapters, known as Acts, as well as ten separate side-stories. It was originally serialized in Kodansha's monthly manga anthology Nakayoshi from 1991 to 1995; the side-stories were serialized in Kodansha's Run Run. Kodansha has published all the chapters and side-stories in book form. The first collected edition of the manga was published from 1992 through 1997 and consisted of 18 volumes with all the chapters and side stories in the order in which they had been released.

The second collected edition, called the shinsōban or "renewal" edition, began in 2003 during the run of the live-action series. Kodansha redistributed the individual chapters so that there were more per book, and some corrections and updates were made to the dialogue and drawings. New art was featured as well, including completely new cover art and character sketches (including characters unique to the live-action series). In all, the new edition consists of 12 main volumes and two separate short-story volumes.

By the end of 1995, the thirteen Sailor Moon volumes then available had sold about one million copies each, and Japan had exported the manga to over 23 countries, including China, Mexico, Australia, most of Europe and North America.

The revised manga is being re-released in North America by Kodansha Comics USA, with Random House as distributor, with the first volume being released in September 2011. The second volume was released in November 2011, with further volumes following bimonthly. This newly revised manga series will be published in 12 volumes.

Anime

Toei Animation produced an anime television series based on the manga. The series, also titled Sailor Moon, began airing in Japan on March 7, 1992 and ended on February 8, 1997. The series spans 200 episodes, and is one of the longest-running magical girl anime series. Sailor Moon sparked a highly successful merchandising campaign of over 5,000 items, which contributed to demand all over the world and translation into numerous languages. Sailor Moon has since become one of the most famous anime properties in the world. Due to its resurgence of popularity in Japan, the series was rebroadcast on September 1, 2009. The series also began rebroadcasting in Italy in Autumn 2010, receiving permission from Naoko Takeuchi, who released new artwork to promote its return.

Sailor Moon consists of five separate arcs. The titles of the series are Sailor Moon, Sailor Moon R, Sailor Moon S, Sailor Moon SuperS and Sailor Moon Sailor Stars. Each series roughly corresponds to one of the five major story arcs of the manga, following the same general storyline and including most of the same characters. There were also five special animated shorts, as well as three theatrically released films: Sailor Moon R: The Movie, Sailor Moon S: The Movie, and Sailor Moon SuperS: The Movie.

The anime series was directed by Junichi Satō, Kunihiko Ikuhara and Takuya Igarashi. Character design was headed by Kazuko Tadano, Ikuko Itoh and Katsumi Tamegai, all of whom were also animation directors. Other animation directors included Masahiro Andō, Hisashi Kagawa, and Hideyuki Motohashi.

The anime series was sold as twenty "volumes" in Japan. By the end of 1995, each volume had sold approximately 300,000 copies.

There were several noticeable differences between the manga and anime, including the radical personality change of Rei Hino, the removal of several characters including Sailor Heavy Metal Papillon, Sailor Kakyuu and Sailor Cosmos, the inclusion of an extra story arc in Sailor Moon R, and the homosexual relationship between Zoisite and Kunzite.

At the July 6, 2012 event celebrating the 20th anniversary of Sailor Moon, Naoko Takeuchi, Kodansha and idol group Momoiro Clover Z announced that a new anime adaptation was in production and is scheduled to begin broadcasting in Summer 2013 for a simultaneous worldwide release. Momoiro Clover Z will perform the theme music.

Art books

Kodansha released special art books for each of the five story arcs, collectively called the Original Picture Collection. The books contain cover art, promotional material, and other work done by Takeuchi. Many of the drawings appear accompanied by comments on how she developed her ideas, how she created each picture, whether or not she likes it, and commentary on the anime interpretation of her story.

Another picture collection, Volume Infinity, appeared in a strictly limited edition after the end of the series in 1997. This self-published artbook includes drawings by Takeuchi as well as by her friends, her staff, and many of the voice-actors who worked on the anime. In 1999, Kodansha published the Materials Collection; this contained development sketches and notes for nearly every character in the manga, as well as for some characters who never appeared. Each drawing is surrounded with notes by Takeuchi about the specifics of various costume pieces, the mentality of the characters, and her particular feelings about them. It also includes timelines for the story arcs and for the real-life release of products and materials relating to the anime and manga. At the end, the Parallel Sailor Moon short story is featured, celebrating the year of the rabbit.

Stage musicals

The musical stage shows, usually referred to collectively as SeraMyu, were a series of live theatre productions that played over 800 performances in some 29 musicals between 1993 and 2005. The stories of the shows include anime-inspired plotlines as well as a large amount of original material. Music from the series has been released on about 20 "memorial" albums. The popularity of the musicals has been cited as a reason behind the production of the live action Pretty Guardian Sailor Moon TV series.

Musicals ran twice a year, in the winter and in the summer. In the summer, the musicals showed only in the Sunshine Theatre in the Ikebukuro area of Tokyo; however, in the winter they went on tour to the other large cities in Japan, including Osaka, Fukuoka, Nagoya, Shizuoka, Kanazawa, Sendai, Saga, Oita, Yamagata and Fukushima.

The final incarnation of the series, The New Legend of Kaguya Island (Revised Edition) (新・かぐや島伝説 <改訂版>, Shin Kaguyashima Densetsu (Kaiteban)), went on stage in January 2005. Following that show, Bandai officially put the series on a hiatus, although the productions have not been revived since 2005 leading many fans to speculate that the series has been, for all intents and purposes, canceled.

Live-action series

The Tokyo Broadcasting System and Chubu-Nippon Broadcasting screened a tokusatsu (live-action) version of Sailor Moon from October 4, 2003 through September 25, 2004. The series, titled Pretty Guardian Sailor Moon (often shortened to "PGSM"), used an entirely English-language title for the first time in the Sailor Moon franchise. It lasted a total of 49 episodes. Almost one thousand people applied for the parts of the five main characters.

The series' storyline more closely follows the original manga than the anime at first, but in later episodes it proceeds into a significantly different storyline from either, with original characters and new plot developments.

In addition to the main episodes, two direct-to-video releases appeared after the show ended its television broadcast. These were the "Special Act", which is set four years after the main storyline ends and which shows the wedding of the two main characters, and "Act Zero", a prequel which shows the origins of Sailor V and Tuxedo Mask.

Video games

More than 20 Sailor Moon console and arcade games have appeared in Japan, all based on the anime series. Bandai and a Japanese game company called Angel (unrelated to the American-based Angel Studios, as of 2010 known as Rockstar San Diego) made most of them, with some produced by Banpresto. The early games were side-scrolling fighters, whereas the later ones were unique puzzle games, or versus fighting games. Another Story was a turn-based role-playing video game.

The only Sailor Moon game produced outside of Japan, 3VR New Media's The 3D Adventures of Sailor Moon, went on sale in North America in 1997.

A video game was released in Spring 2011 for the Nintendo DS, called Sailor Moon: La Luna Splende (Sailor Moon: The Shining Moon).

The English adaptations of both the manga and anime series became the first successful shōjo title in the United States. The anime adaptation of Sailor Moon attempted to capitalize on the success of Mighty Morphin Power Rangers. After a bidding-war between Toon Makers, who wanted to produce a half live-action and half American-style cartoon version, and DIC Entertainment, DiC — then owned by The Walt Disney Company — and Optimum Productions acquired the rights to the first two seasons of Sailor Moon, from which they cut a total of six episodes (five from the first season and one from the second season) and merged the final two episodes of the first season into one. Editors cut each of the remaining episodes by several minutes to make room for more commercials, to censor plot points or visuals deemed inappropriate for children, and to allow the insertion of "educational" segments called "Sailor Says" at the end of each episode. The second season, named Sailor Moon R in Japan, was dubbed solely as Sailor Moon with the "R" removed from the logo.

The English adaptations of Sailor Moon S and Sailor Moon Super S, produced by Optimum Productions and Cloverway, stayed relatively close to the original Japanese versions, without skipping or merging any episodes. Some controversial changes were made, however, such as the depiction of Sailors Uranus and Neptune as cousins rather than lesbian lovers.

Toei has never licensed the fifth and final series, Sailor Stars, for adaptation into English. In 2004, the rest of the media franchise officially went off the air in all English-speaking countries due to lapsed and unrenewed licenses.

The manga publisher Mixx (later Tokyopop) translated the Sailor Moon manga into English in 1997. The manga initially appeared as a serial in MixxZine but was later pulled out of that magazine and made into a separate monthly comic to finish the first through third arcs. At the same time, the fourth and fifth arcs began printing in a secondary magazine called "SMILE". After its initial publication, the entire series was reprinted in the smaller volume format known in the beginning as "Pocket Mixx" before Mixx became Tokyopop. In total, the series was collected into 11 "Sailor Moon" volumes, 4 "Sailor Moon Super S" volumes, and 3 "Sailor Moon Stars" volumes. The volumes included extra stories that were not run with the monthly comics. Sailor Moon collects the first three arcs (the Dark Kingdom [Mixxzine 1-1 to 2-1 + Comic issues 1-7], Black Moon [8-19], and Infinity arcs [20-35]). Sailor Moon Super S collects the Super S/Dream arc [Smile 1.1-2.6] and Sailor Moon Stars collects the Sailor Stars arc [Smile 2.7-3.10]. They feature the content from the original manga collections (though the names of characters introduced in the first two story arcs were changed to those used in the English anime), as well as the occasional new sketch and "thank you" commentary from Takeuchi.

The Tokyopop English-language manga officially went out of print on May 2, 2005 after the license expired, but was later revived by Kodansha Comics USA in association with Random House. The new English editions are based on the 2003 deluxe Japanese editions, and features a total of 16 volumes (12 for the main Sailor Moon manga, 2 volumes of short stories, and 2 volumes of Sailor V). The first volumes of Sailor Moon and Sailor V were released on September 13, 2011 with later volumes being released bimonthly.

Numerous people wrote and composed music for the Sailor Moon metaseries, with frequent lyrical contributions by creator Naoko Takeuchi. Takanori Arisawa, who earned the "Golden Disk Grand Prize" from Columbia Records for his work on the first series soundtrack in 1993, composed and arranged the background musical scores, including the spinoffs, games, and movies. In 1998, 2000, and 2001 he won the JASRAC International Award for most international royalties, owing largely to the popularity of Sailor Moon music in other nations.

Most of the TV series used for an opening theme "Moonlight Densetsu" (ムーンライト伝説, Mūnraito Densetsu, lit. "Moonlight Legend"), composed by Tetsuya Komoro with lyrics by Kanako Oda. It was one of the series' most popular songs. "Moonlight Densetsu" was performed by DALI as the opener for the first two anime series, and then by Moon Lips for the third and fourth. The final series, Sailor Stars, switched to using "Sailor Star Song" for its opening theme, written by Shōki Araki with lyrics by Naoko Takeuchi and performed by Kae Hanazawa. "Moonlight Densetsu" made its final appearance as the closing song for the very last episode, #200. "Moonlight Densetsu" has been covered and remixed many times by artists such as the punk supergroup Osaka Popstar, Kitade Nana and Tsuji Nozomi. It is believed that the song's melody was inspired by "Sayonara wa Dance no Ato ni" (Goodbye at the End of the Dance), performed in the 1960s by Chieko Baisho.

The English-language dub of the anime series used the melody of "Moonlight Densetsu", but with very different lyrics. At the time, it was unusual for anime theme songs to be translated, and this was one of the first such themes to be redone in English since Star Blazers. The English theme has been described as "inane but catchy". The Japanese theme is a love song based on the relationship between Usagi and Mamoru ("born on the same Earth"); its first verse, as it appears in the English subtitles, is as follows:

I'm sorry I'm not straightforward,

I can say it in my dreams

My thoughts are about to short circuit,

I want to see you right now

The English "Sailor Moon Theme" rather resembles a superhero anthem. Its first verse is written:

Fighting evil by moonlight,

Winning love by daylight,

Never running from a real fight,

She is the one named Sailor Moon

All three versions of the series also make use of insert themes, battle music, and image songs, with the original being much more prolific. Over 40 Japanese music albums were released for the anime alone, many of which were remixes of the previous albums in jazz style, music box, French, etc. In addition, 33 different CD singles were released, many of them centered around specific characters. The second most prolific country in terms of Sailor Moon music releases was Germany, which produced some fifteen albums and singles, including five by the pop band Super Moonies. In North America, only three albums were released. These numbers do not include the CDs from the Musicals, which were only released in Japan. At least one CD was released per musical, as well as various collections, such as Villain Collections or many songs sung by a single actor or actress. Various CDs were also released for the live action adaptation as well.

Moonlight Densetsu was released as a CD single in March 1992, and was an "explosive hit". "Moonlight Densetsu" won first place in the Song category in Animage's 15th and 16th Anime Grand Prix. It came seventh in the 17th Grand Prix, and "Moon Revenge", from Sailor Moon R: The Movie, came eighth. "Rashiku Ikimasho", the second closing song for SuperS, placed eighteenth in 1996. In 1997, "Sailor Star Song", the new opening theme for Sailor Stars, came eleventh, and "Moonlight Densetsu" came sixteenth.

The manga won the Kodansha Manga Award in 1993 for shōjo.

Originally planned to run for only six months, the Sailor Moon anime repeatedly continued due to its popularity, concluding after a five-year run. In Japan, it aired every Saturday night in prime time, getting TV viewership ratings around 11-12% for most of the series run. Commentators detect in the anime adaptation of Sailor Moon "a more shonen tone, "appealing to a wider audience than the manga, which aimed squarely at teenage girls. The media franchise became one of the most successful Japan has ever had, reaching 1.5 billion dollars in merchandise sales during the first three years. Ten years after the series completion, the series featured among the top thirty of TV Asahi's Top 100 anime polls in 2005 and 2006. The anime series won the Animage Anime Grand Prix prize in 1993. Sales of Sailor Moon fashion-dolls overtook those of Licca-chan in the 1990s; Mattel attributed this to the "fashion-action" blend of the Sailor Moon storyline. Doll accessories included both fashion items and the Senshi's weapons.

Sailor Moon has also become popular internationally. Spain and France became the first countries outside of Japan to air Sailor Moon, beginning in December 1993. Other countries followed suit, including Australia, South Korea, the Philippines (Sailor Moon became one of its carrier network's main draws, helping it to become the third-biggest network in the country), Poland, Italy, Peru, Brazil, Sweden and Hong Kong, before North America picked up the franchise for adaptation. In 2001, the Sailor Moon manga was Tokyopop's best selling property, outselling the next-best selling titles by at least a factor of 1.5. In Diamond Comic Distributors's May 1999 "Graphic Novel and Trade Paperback" category, Sailor Moon Volume 3 ranked #1 in sales of all the comic books sold in the United States.

Critics have commended the anime series for its portrayal of strong friendships, as well as for its large cast of "strikingly different" characters who have different dimensions and aspects to them as the story continues, and for an ability to appeal to a wide audience. Writer Nicolas Penedo attributes the success of Sailor Moon to its fusion of the shōjo manga genre of magical girls with the Super Sentai fighting-teams. According to Martha Cornog and Timothy Perper, Sailor Moon became popular because of its "strongly-plotted action with fight scenes, rescues" and its "emphasis on feelings and relationships", including some "sexy romance" between Usagi and Mamoru. The romance of Usagi and Mamoru has been seen as an archetype where the lovers "become more than the sum of their parts", promising to be together forever. In contrast, others see Sailor Moon as campy and melodramatic. Criticism has singled out its use of formulaic plots, monsters of the day, and stock footage.

Drazen notes that Sailor Moon has two kinds of villains, the Monster of the Day and the "thinking, feeling humans". Although this is common in anime and manga, it is "almost unheard of in the West". Despite the series' apparent popularity among Western anime fandom, the dubbed version of the series received poor ratings in the United States when it was initially broadcast in syndication and did not do well in DVD sales in the United Kingdom.Anne Allison attributes the lack of popularity in the United States primarily to poor marketing (in the United States, the series was initially broadcast at times which did not suit the target audience - weekdays at 9:00 a. m. and 2:00 pm). Executives connected with Sailor Moon suggest that poor localization played a role.Helen McCarthy and Jonathan Clements go further, calling the dub "indifferent", and suggesting that Sailor Moon was put in "dead" timeslots due to local interests. The British distributor, MVM Films, has attributed the poor sales to the United Kingdom release being of the dub only, and that major retailers refused to support the show leading to the DVD release appealing to neither children nor older anime fans.

Both the manga editorial vid and the anime series were released in Mexico twice in a quite accurate translation in Imevisión (what is now TV Azteca), which also aired almost complete versions of Saint Seiya, Senki, Candy Candy, Remi, Nobody's Girl, Card Captor Sakura and Detective Conan. With quite a success and in the U. S. censored version in the Cartoon Network that was very quickly taken off the air due to the lack of viewers being lackluster compared to the original version; due to sensitive or controversial topics a Catholic parents' group exerted pressure to take it off the market, which partially succeeded - but after the whole series had been aired once from Sailor Moon to Sailor Stars and some of the movies.

Due to anti-Japanese sentiment, most Japanese media other than animated ones was banned for many years in South Korea. A producer in KBS "did not even try to buy" Sailor Moon because he thought it would not pass the censorship laws, but as of May 1997, Sailor Moon was airing on KBS 2 without issues and was "enormously" popular.

In his 2007 book Manga: The Complete Guide, Jason Thompson gave the manga series 3 / 4 stars. He enjoyed the blending of shōnen and shōjo styles, stating that the combat scenes seemed heavily influenced by Saint Seiya, but shorter and less bloody, and noting that the manga itself appeared similar to Super Sentai television shows. While Thompson found the series fun and entertaining, the repetitive plot lines were a detriment to the title which the increasing quality of art could not make up for; even so, he still states that the series is "sweet, effective entertainment". Thompson states that although the audience for Sailor Moon is both male and female, Takeuchi does not use excessive fanservice for males, which would run the risk of alienating her female audience. Thompson states that fight scenes are not physical and "boil down to their purest form of a clash of wills", which he argues "makes thematic sense" for the manga.

When comparing the manga and anime, Sylvian Durand first notes that the manga artwork is gorgeous, but that the storytelling is more compressed and erratic, and that the anime has more character development. Durand felt "the sense of tragedy is greater" in the manga's telling of the "fall of the Silver Millennium", giving more detail on the origins of the Shitennou and on Usagi's final battle with Beryl and Metalia. Durand feels that the anime leaves out information which makes the story easier to understand, but judges the anime more "coherent", with a better balance of comedy and tragedy, whereas the manga is "more tragic" and focused on Usagi and Mamoru's romance.

For the week of 11 September 2011 - 17 September 2011, the first volume of the re-released Sailor Moon manga was the bestselling manga on the The New York Times Manga Best Sellers list, with the first volume of Codename: Sailor V in second place. The first print run of the first volume sold out after four weeks.

The anime has been cited as reinvigorating the magical girl genre by adding dynamic heroines and action-oriented plots. After its success, many similar titles immediately followed. Magic Knight Rayearth, Wedding Peach, Nurse Angel Ririka SOS, Revolutionary Girl Utena, Fushigi Yuugi, Pretty Cure, and The Vision of Escaflowne have all owed much of their basis to the popularity of Sailor Moon.Sailor Moon has been called "the biggest breakthrough" in English dubbed anime up until 1995, when it premiered on YTV, and "the pinnacle of little kid shōjo anime".Matt Thorn notes that soon after Sailor Moon, shōjo manga began to be featured in book shops, as opposed to fandom-dominated comic shops. It is credited as the beginning of a wider movement of girls taking up shōjo manga.Gilles Poitras defines a "generation" of anime fans as those who were introduced to anime by Sailor Moon in the 1990s, noting that they were both much younger than the other fans and also mostly girls.

Fred Patten credits Takeuchi with popularizing the concept of a Super Sentai-like team of magical girls, and Paul Gravett credits the series with "revitalizing" the magical girl genre itself. The series is credited with changing the genre of magical girls—its heroine must use her powers to fight evil, not simply to have fun as previous magical girls had done.

In the West, people sometimes associated Sailor Moon with the feminist or Girl Power movements and with empowering its viewers, especially regarding the "credible, charismatic and independent" characterizations of the Sailor Senshi, which were "interpreted in France as an unambiguously feminist position. " Although Sailor Moon is regarded as empowering to girls, and feminist in concept through the aggressive nature and strong personalities of the Sailor Scouts, it is a specific type of feminist concept where "traditional feminine ideals [are] incorporated into characters that act in traditionally male capacities". Whilst the Sailor Scouts are strong, independent fighters who thwart evil (which is generally a masculine stereotype), they are also ideally feminized through the transformation of the Sailor Scouts from teenage girls to magical girls which heavily emphasizes on jewellery, make-up, and their highly-sexualized outfits (cleavage, short skirt, and accentuated waist). The most notable hyper-feminine features of the Sailor Scouts (and most other females in Japanese girls’ comics) are the girls’ thin bodies, extremely long legs, and, in particular, round, orb-like eyes. Eyes are commonly known as the primal source within characters where emotion is evoked – sensitive characters have larger eyes than insensitive ones. Male characters generally have smaller eyes and do not contain a sparkle or shine in them like the eyes of the female characters. The stereotypical role of women in Japanese culture is to undertake ‘romantic’ and ‘loving’ feelings; therefore, the prevalence of hyper-feminine qualities like the openness of the female eye (in Japanese girls’ comics) is clearly exhibited in Sailor Moon, as well. Thus, Sailor Moon emphasizes a type of feminist model by combining traditional masculine action with traditional female affection and sexuality through the Sailor Scouts. Its characters have also been described as "catty stereotypes", with Sailor Moon's character in particular being singled out as less-than-feminist because her favorite class is home economics and her least favorite is math. The series creator has said she based Usagi on herself, and is meant to reflect her reality.

Sailor Moon has also been compared with Barbie,Mighty Morphin Power Rangers,Buffy the Vampire Slayer, and Sabrina, the Teenage Witch. While Buffy creator Joss Whedon has not indicated if Sailor Moon was any influence on his series, he has briefly name-dropped the show.

James Welker believes that Sailor Moon's futuristic setting helps to make lesbianism "naturalized" and a peaceful existence. Yukari Fujimoto notes that although there are few "lesbian scenes" in Sailor Moon, it has become a popular subject for yuri parodic dōjinshi. She attributes this to the source work's "cheerful" tone, although she notes that "though they seem to be overflowing with lesbians, the position of heterosexuals is earnestly secured".

In English-speaking countries, Sailor Moon developed a cult following amongst various anime fans and male university students, and Drazen considers that the Internet was a new medium that fans used to communicate and played a role in the popularity of Sailor Moon. Fans could use the Internet to communicate about the series, using it to organize campaigns to return Sailor Moon to U. S. broadcast, and to share information about episodes that had not yet aired, or to write fan fiction. In 2004, one study suggested there were 3,335,000 sites about Sailor Moon, compared to 491,000 for Mickey Mouse. NEO magazine suggested that part of Sailor Moon's allure was that fans communicated, via the Internet, about the differences between the dub and the original version. The Sailor Moon fandom was described in 1997 as being "small and dispersed". In a United States study, children paid rapt attention to the fighting scenes in Sailor Moon, although when questioned if Sailor Moon was "violent" only two would say yes, the other ten preferring to describe the episodes as "soft" or "cute".

International revival

Toei regained control over the license to distribute Sailor Moon outside of Japan in 2004. On February 4, 2010, Toei began negotiations to re-license the entire series globally. In February 2010 the show returned to Albania in its unedited version. As of March 1, 2010, a new remastered Sailor Moon was rebroadcast in Italy. Toei has also stated if it is popular in Italy, an international revival will begin. However, it has yet to be announced if the English version will be re-licensed. The English version only consists of most of the 1st season as well as the entire 2nd, 3rd and 4th seasons (minus the SuperS TV special). In 2010, Toei offered 200 refurbished episodes of Sailor Moon at MIPTV. The anime is also scheduled to begin playing on TVB J2 channel in Hong Kong once more in August 2010, along with Sailor Moon R reshowing in 2011 (And now its reshowing Sailor Moon and Sailor Moon R again for the 2nd time in 2012 in a row). Sailor Moon has returned to Portuguese television in January 2011 and is going to make its way to Africa sometime in 2011. Toei has started to license the refurbished Sailor Moon episodes to countries which the show has not been air before, like Israel, which began airing on January 2011. In December 2011 Sailor Moon was aired for the third time (after 1995 and 2000) in Poland. On January 23, 2012 ABS-CBN began re-airing the original series with new Tagalog dubbing, 17 years after its Philippine debut on TV5. ABS-CBN airs it on its flagship station on a daily basis and on a weekly, marathon basis on its anime-themed HERO TV cable channel.

In 2009, Funimation Entertainment announced that it was considering an entire re-dub of the Sailor Moon series and asked people to take part in a survey on what their next project should be. The re-dub of the Sailor Moon series was included. The results of the survey have not been released to the public.

In 2011, Kodansha USA announced that it would publish the Sailor Moon manga in English, along with the lead in series Codename: Sailor V, both were released on September 13, 2011. The manga continues to be released bimonthly with the next Sailor Moon and Codename: Sailor V volumes being released on November 15, 2011.

In 2012, Takeuchi, Kodansha, and Momoiro Clover Z announced that a new Sailor Moon anime is in production and is scheduled to premiere in Summer 2013 for a simultaneous worldwide release.